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Offline Marketing Options for Your Small Short Term Loans Business
As a small short term loans company you will need to make it clear that you exist; the best way of doing this is using as many offline advertising options as possible and working them to your advantage. Not each option will work for you because each company is different but many are tried and tested methods that could just be what you need.
One of the best options that you have offline is through word of mouth. This is completely free to use and will usually offer the best effectiveness. People prefer to listen to their friends about a business and you want to be that business that people are saying good things about. Whenever you deal with a customer to your small short term loans business, be polite and friendly and answer all of their questions.
It is all about customer service; that is the main thing that people will remember about when they are dealing with a company. You need the customer service for your small short term loans company to be excellent. Think about what you prefer from a customer service and make sure that you offer that. If you have others answering the phone, train them and make sure that they constantly offer the excellent customer service.
Your second option, which has proven to be successful for many businesses, is through the use of fliers. This is affordable for most companies and there is just so much that you are add on here. This is like a larger version of a business card and you can include short snippets about your small short term loans business, such as your competitive interest rates. Do not over crowd the fliers and make sure they look interesting and are easy to read.
The fliers are something that people can keep hold of and grab when they need it so you need to make sure you include enough information for them about your small short term loans business. Make sure you have your business number and the name of the business. You should also include what your business does and any basic requirements that are needed. If you do not do credit checks, make that clear.
Advertisements in your local paper or phone book are also another option for your small short term loans business. You can make the advertisement as big or small as you can afford; there is sure to be something that you are able to spend money on. If not right now, this will definitely be something to consider for your small short term loans business in the near future.
When you become more successful and your marketing budget expands, you could also consider commercials on the TV or adverts on the radio. These are extremely effective because the sound means more than the words; it is usually jingles that stay in people’s heads. This is very expensive though, especially if you want to have the adverts air during prime time TV or the drive time shifts on the radio.